what about clothes that you decide to throw out of your closet?
simple and hassle free.
you reduce the waste you create,
you reuse unwanted garments and make it into a recycled product.
simple and hassle free.
you reduce the waste you create,
you reuse unwanted garments and make it into a recycled product.
Homepage
As you can see above, that’s the homepage of the website. From the homepage alone, you could clearly tell that this is a clothing store. The main picture of the adults and children wearing a certain trend of clothing here is good as it catches the eyes of the visitor first. This is a positive point where it grabs the attention of the visitor to give an idea of what type of clothing they have for the current season and it makes visitors curious, wanting to check out the other styles too. The homepage also states the starting price of the clothing there to get people interested as their prices are mostly quite reasonable there.Target audience
Aside from that, you can also see who this store is specifically targeting by the navigation bar at the top of the page e.g. Women, Men, Boys, Baby Boys and Baby Girls etc. This also gives a clear overview of what you can find in this online shopping website so as not to waste time should you want to look for something else.
Navigation / Links
Apart from the navigation bar at the top, the main table on the left of the main picture there provides links directly to the different sections available. This is for easy accessibility to the pages you would wish to look at.
Other links can also be found at the bottom of the homepage, such as clothing that are “On Trend”, even sweepstakes where consumers can participate in to win prizes and lots more. The e-mail updates feature is also there for visitors to sign up. There are also links to the other online stores under Gap Inc. Brands which can be seen at the bottom of the page. It also provides a clearer linkage to these other sites at the top of the page as well.
Search and Content
At the top, right-hand corner of the main content of the homepage is the search function. You can type in a word of what you would like to search on and under which category would you like the search to look into. For example, I searched on “jeans”. Here’s how the results look like:
The search function is quite specific. Not only the normal types of jeans for bottom-wear are shown in the results, but denim skirts or clothing of the jeans / denim material are also included. At the left side of the page, there are links of the different items in the search results organised accordingly, by department, by colour or by price. This makes it easier for you to look for what you want specifically and also a lot faster.
The items are shown in a thumbnail format, with the item’s name, and price and even special notices. Discounted prices are also shown. When clicking on an item, you will be directed to the item’s page with full details about it such as the colour, size, fabric type and how to care for it as well as more details of the item itself.
Visitors can also zoom on the picture by just moving the cursor over the item. The zoomed version will pop up on the right side of the main picture there. There are also other angles available but only to certain types of clothing which may have designs on the back or sides.
Authentication
Old Navy is an authentic online shopping website. When a member wants to sign in, the website will be secured, and at the bottom of the web browser the person will be able to see confirmation of authenticity “Authenticated by Equifax”. Also, clicking the “About Gap Inc.” link at the bottom of the homepage brings you to basically information telling consumers who was the one who started Gap Inc., how it was started, where its first shop was opened, their purpose and values etcetera, and they are very well recognised as well by having won many different awards.
Accessibility
For accessibility, this site is very good. The links are good and they are very accessible on each page you go to as well. In terms of purchasing, it is necessary to be a member to purchase and signing up for membership is free. The process is simple where you would need to provide your e-mail address for the first step. Subsequent steps include keying in important personal information such as address, credit card number and such for Old Navy to access in order to process the orders made.
In terms of language, accessibility would be poor because this website is only in English. Foreign-speaking people would have difficulties browsing this website if they prefer to know details of a certain type of clothing.
However, Old Navy is attempting to modify and make changes to cater to more visitors by making the website more accessible.
Old Navy has a very simple and organised design. Outlook-wise, it’s simple and pretty basic, with just faded stamps of the Old Navy logo on the background.
Organisation-wise, I think it is excellent. It is very useful to have the clothes categorised accordingly.
Under the categories itself, there are further sub-categories. For example as can be seen on the left image here, under Tees & Polos, there are further categories such as Short-Sleeve, Polos, Long-Sleeve etc. This gives makes browsing easy for the visitor.
Forms of Payment
There are quite a number of payment modes. However they do not accept Paypal, Cheques or Money Order. Most of the payment methods are by cards.
Old Navy may share personal among the other Gap Inc. Brands if the member decides to purchase items from these different stores in one order. Personal information may also be shared with service providers who manage customer information and perform services such as communications with customers, promotions, conducting surveys etcetera. However, Old Navy does not authorise the service providers to make any other unrelated usage or disclosure of a customer’s personal information.
Redress
Old Navy merchandise can be returned within 90 days of original purchase date. For Old Navy swimwear returns, there must be the original price tags and hygienic liner intact.
Overall Rating = 4/5